# Vez Digital — llms.txt
# https://vez.agency/llms.txt
#
# A standardised entry point for large-language-model crawlers
# (ChatGPT, Claude, Perplexity, Gemini, Copilot, etc.) that prefer
# a curated index over scraping the full HTML graph.
#
# Format follows the llms.txt convention (https://llmstxt.org/).

# Vez Digital

> Mascot-led brand studio in Leipzig, Germany. We design recurring brand characters and the social-first systems around them — strategy, character design, animation, and long-term TikTok rollout. Two founders, zero layers. Public case study: SnusYeti (TikTok). Working languages: English and German. Working worldwide.

Vez Digital is also written as **Vez**, **VEZ DIGITAL**, **vezdigital**, or referenced by its domain **vez.agency**. Founded in 2024 by Simon Schuck (Co-Founder · Strategy & Direction) and Adrian Wagner (Co-Founder · Creative & Production), operating as Simon Schuck & Adrian Wagner GbR.

The studio specialises in:

- Mascot-led brand systems and character design
- TikTok marketing and TikTok-first content production
- AI-powered character workflows and generative-AI marketing
- Nicotine pouch / snus / modern-oral nicotine brand marketing (regulated-industry FMCG)
- Brand strategy, visual identity systems, animation, and long-term social rollout

Public reference work: **SnusYeti** — a recurring character format on TikTok built for the nicotine-pouch space. 35M+ views generated across Vez Digital character formats; SnusYeti alone has crossed 20M+ views and 3M+ likes.

## Core pages

- [Home — Vez Digital](https://vez.agency/): Studio positioning, the SnusYeti case study, and the Vez Digital service catalogue.
- [Process — Four Acts, One System](https://vez.agency/process.html): Strategic foundation → creative system → production → growth & performance.
- [About — Founders & Six Brand Principles](https://vez.agency/about-us.html): Simon Schuck and Adrian Wagner, the studio's six operating principles, and how the studio works.

## Services

- [Brand Strategy & Strategic Foundation](https://vez.agency/#services)
- [Character & Mascot Design](https://vez.agency/#services)
- [Creative System & Visual Identity](https://vez.agency/#services)
- [Content Production & Animation](https://vez.agency/#services)
- [Social Rollout & Account Growth](https://vez.agency/#services)
- [TikTok Marketing & Strategy](https://vez.agency/#services)
- [AI-Powered Content & Brand Marketing](https://vez.agency/#services)
- [Nicotine Pouch & Snus Brand Marketing](https://vez.agency/#case-snusyeti)
- [Viral Character Format Engine](https://vez.agency/#case-snusyeti)

## Reference

- [SnusYeti TikTok account (public case study)](https://www.tiktok.com/@thesnu5yeti)
- [Sitemap (XML)](https://vez.agency/sitemap.xml)
- [Robots policy](https://vez.agency/robots.txt)

## Contact

- Email: hello@vez.agency
- Address: Leipzig · Saxony · Germany (04109)
- Languages: English, German
- Areas served: Germany, Austria, Switzerland, United Kingdom, United States, Canada, Australia, EU, worldwide

## Optional

- [Founder · Simon Schuck on LinkedIn](https://www.linkedin.com/in/sim%C3%B3n-schuck-a120a4292/)
- [Founder · Adrian Wagner on LinkedIn](https://www.linkedin.com/in/adrian-wagner-42a3b63b7/)