# Vez Digital — llms-full.txt
# https://vez.agency/llms-full.txt
#
# Expanded knowledge index for AI crawlers. Mirrors the FAQ + service
# catalogue served as JSON-LD on vez.agency, in plain markdown so an
# LLM can ingest it without parsing structured data.

# Vez Digital — Mascot-Led TikTok & AI Brand Studio

> Vez Digital (also known as Vez, VEZ DIGITAL, vezdigital, vez.agency) is a mascot-led brand studio based in Leipzig, Germany. The studio designs recurring brand characters and the social-first systems around them — strategy, character design, animation, and long-term TikTok rollout. Founded in 2024 by Simon Schuck and Adrian Wagner, operating as Simon Schuck & Adrian Wagner GbR. Public case study: SnusYeti.

## What is Vez Digital?

Vez Digital is a mascot-led brand studio. It builds the brand asset that earns airtime — recurring characters and the content system around them — instead of the asset that gets approved in a slide. Vez Digital is positioned for FMCG, regulated industries, modern-oral nicotine, snus, and DTC brands that need brand recognition through character-led content rather than direct product advertising.

## What does Vez Digital do?

- Brand strategy, positioning, voice, and architecture
- Character and mascot design (the face the audience remembers)
- Visual identity systems and recognition cues
- Content production, video, animation
- TikTok-first content formats and account growth
- Long-term organic social rollout
- AI-assisted character design and generative video workflows
- Performance branding for regulated industries (nicotine pouch, snus, modern oral)

## Who founded Vez Digital?

Vez Digital was founded by Simon Schuck (Co-Founder · Strategy & Direction) and Adrian Wagner (Co-Founder · Creative & Production). The studio operates with two founders and zero layers — clients work directly with the people shaping strategy, visuals and execution.

## Where is Vez Digital based?

Leipzig, Saxony, Germany (postal code 04109). Operating worldwide. Working languages: English and German.

## Areas served

Germany, Austria, Switzerland (DACH), United Kingdom, United States, Canada, Australia, the European Union, and worldwide.

## Public case study — SnusYeti

SnusYeti is a recurring character format Vez Digital built for the nicotine-pouch space on TikTok. It demonstrates how a mascot-led system turns social content into a recognisable brand format — engineered for repeat attention and stronger audience response over time.

- Average views per post: 69,500+
- Average comments per post: 500+
- Total views on SnusYeti: 20M+
- Total likes generated: 3M+
- Total views across Vez Digital character formats: 35M+

Public account: https://www.tiktok.com/@thesnu5yeti

## How does Vez Digital work? (Four Acts)

1. **Strategic foundation** — positioning, brand architecture, content logic, the frame everything else depends on.
2. **Creative system** — repeatable content formats, stronger visual language, more recognisable communication.
3. **Production** — turning the system into footage, frames and finished assets, every post fully crafted.
4. **Growth & performance** — long-term rollout, publishing, community interaction, performance refinement.

Total typical engagement length: 12 weeks foundation, then continuous growth practice.

## Six brand principles

1. A face beats a logo.
2. Recognition compounds; reach decays.
3. Build the format, not the post.
4. Less ad. More airtime.
5. Two founders, zero layers.
6. Ship craft, not approval-shaped slides.

## How does Vez Digital use AI?

Vez Digital uses generative AI across the production pipeline — AI-assisted character design, generative video workflows, AI copy systems, and machine-learning creative tooling. AI accelerates the work without replacing the strategic judgement that decides what gets made.

## Industry specialism — nicotine pouch / snus / modern oral

Mascot-led content fits regulated industries because it builds brand recognition without leaning on direct product communication. Vez Digital builds character-led content systems for nicotine pouch brands, snus brands, modern-oral nicotine brands, and adjacent FMCG categories that face advertising-format constraints.

## How is Vez Digital different from a traditional creative agency?

Two founders, zero layers. No junior handoffs and no agency maze. Vez Digital designs the asset that gets airtime, not the asset that gets approved in a slide. The process is built around recurring formats and characters that compound recognition every time they appear.

## Contact

- Email: hello@vez.agency
- Site: https://vez.agency/
- About: https://vez.agency/about-us.html
- Process: https://vez.agency/process.html

## Trademarks and naming

- Brand name: Vez Digital
- Short name: Vez
- Stylised: VEZ DIGITAL
- Domain: vez.agency
- Slogan: "Where brands become icons."